Nova Group: Taking a leadership position in dyestuffs - The Textile Magazine

2022-11-08 02:25:02 By : Ms. Helen Peng

Envisaging the growing demands of the textile industry, almost 75% of which is located in and around Surat, the management decided to set up an international standard disperse dyes manufacturing unit and thus was born Nova Dyestuff Industries (P) Ltd.

Nova Dyestuff Industries (P) Ltd., the flagship enterprise of the Nova Group, was established in 1987. Going commercially on-stream in 1989, the company has a product base ranging from disperse dyes to dye intermediates. Over the past decade, Nova Dyestuff has risen to become one of the leading brands in the dyes and dye intermediates industry with a sterling reputation. At the forefront of the Nova Group’s remarkable success and market leadership lies years of rich experience, vision and direction of one man, its founder, Late Omprakash Jain. Cobaltous Chloride

Nova Group: Taking a leadership position in dyestuffs - The Textile Magazine

Revered all over Surat for his impeccable proficiency and spotless reputation in the dyes industry, ‘Babuji’ as he was fondly called, stood as a tower of inspiration for the Nova Group. His exceptional knowledge and experience acted as the foundation of valuable insight and direction to the management. Today, the executive functions and day-to-day management of the group are ably handled by its Chairman and Director Kamal Jain and his son, Jinesh Jain.

Kamal Jain, a graduate in commerce and business, joined the family business immediately after completing his studies in 1989. He helped his father and the founder of the company, Late Omprakash Jain, to lay the foundation of the Nova Group and enter the dyes and chemicals industry in India. The roots of the Nova Group actually date back to the year 1977. What began as a small trading enterprise dealing in textiles later transformed into a dyeing house, Shalu Dyeing and Printing Works, in 1983. Subsequently, the company entered the international market, exporting sarees and dress material under the banner of Shalu Exports.

Over the years, the company added a new dimension to its expertise in graphic design by adapting it to serve various other areas. The fruits of this endeavour reflect in Shalu Information Technology (P) Ltd., a promoting group subsidiary which has won acclaim as a prominent IT-based solutions provider in specialised areas. Another firm, Novacid, was formed in 1991 and its commercial production started in 1995.

The Nova Group had by that time successively consolidated its presence in the textile industry. Envisaging the growing demands of the textile industry, almost 75% of which is located in and around Surat, the management decided to set up an international standard disperse dyes manufacturing unit and thus was born Nova Dyestuff Industries (P) Ltd. – the brainchild of Kamal Jain who spearheads corporate planning and strategy, marketing, finance, exports and day-to-day management of the group.

Under the leadership of Kamal Jain, the group has emerged as a market leader with exceptional quality standards. He leads a team of about 600 technical, skilled and unskilled personnel and also draws from an elite panel of technical consultants having 30 years’ collective experience in product and process development. The company offers the largest and the widest product range, catering to every requirement in the field of dyes and dyes intermediates.

Its prestigious clientele compromises the entire textile industry. Internationally too, Nova Dyestuff Industries has gained eminence for producing the Disperse Blue SR, CI Disperse Blue 354, Cyanine series, ranking as one of the three sole manufacturers of this product in the world. Kamal Jain firmly believes in the ‘The Nova Way’. The textile industry is in a constant state of flux. Changing seasons, changing trends and changing customer tastes – they demand a lot of stability. This stability can only be realised with consistent quality, dependability, technological upgradation and cost-effective solutions. For long-term stability, research and development and continuous product development is of great significance.

Nova Group: Taking a leadership position in dyestuffs - The Textile Magazine

3-(N-Ethylanilino)Propiononitrile “At Nova Dyestuff Industries, we have thus struck the right balance between these core essentials and are always ready to adapt ourselves to the future. When a customer buys a Nova product, he is not buying mere supplies, but a complete and comprehensive service. This includes, our technical finesse, our professional on-site problem-solving capabilities and our total attention right from the time the customer places an order till the time he is fully satisfied with the end results. Professionalism, perfection, innovation and customised-attention is the Nova way of business. And that is the founding stone of our market leadership and our popularity among an ever-growing list of satisfied clients,” Jain explains.