Keeping up with Kim Kardashian is a job in and of itself.
The reality star, selfie queen, and entrepreneur is teaming up with Beats to create the first-ever custom collaboration for the Beats Fit Pro line, putting her signature minimalist style on a trio of wireless earbuds.
Beats x Kim, Dune (Courtesy of Apple)
A multi-talented businesswoman, Kardashian co-founded American shapewear and clothing brand, Skims in 2019. The company was most recently valued at $3.2 billion dollars and is heading towards a potential IPO.
Most recently, she launched her skincare brand, SKKN BY KIM , an $885 nine-step product ritual, “born out of Kim’s dream to bridge the gap between the world’s most renowned dermatological experts and people at home seeking high-quality skincare.”
Beats x Kim (Courtesy of Apple)
With her new tech partnership, Kardashian wants “to break away from the idea that headphones have to be colorful to make a statement.”
“This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality,” said Kim.
Kardashian appears in a video promoting the Beats x Kim partnership, sharing her inspiration and offering a behind-the-scenes look at the campaign shoot.
“We’re excited to offer Beats’ most innovative headphones in a whole new, gorgeous colour palette to music fans and fashion lovers alike,” said Eddy Cue, SVP, Services at Apple.
Kim redesigned the Beats Fit Pro in 3 neutral colours, named Moon, Dune, and Earth. Your latest must-have fashion and tech accessory is launching online at Apple.com/Kim on Tuesday, August, 16th at 7am PT.
Beats x Kim (Courtesy of Apple)
Beats x Kim will be available in limited quantities at select Apple stores, Amazon Canada, and SSENSE on Wednesday, August 17th. Each pair retails at $249.95.
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