Changhong IT, which is the brand holder of Edifier in Indonesia, introduced its newest portfolio by innovating for the gaming world through the Hecate gaming headphones and True Wireless Studio (TWS) brands.William Chang as Vice President, PT Changhong Jiahua IT Indonesia explained Edifier's investment plan in Indonesia as the best audio brand.Hecate gaming headphones themselves come in four types, namely GM260, G33, G4 TE, and GX.Then, there is also TWS gaming which comes in three very interesting variants.The three TWS variants that are present are GT4, GX04, and GX 07.The introduction of gaming headphones and Hecate TWS was also attended by Dhiarcom who was lined up as a product analyst.Dhiarcom is a YouTuber with more than 2.2 million subscribers who focuses on presenting review content on gadgets with attractive and innovative presentations.His career in the world of content creators is also no longer in doubt because he was nominated for the 2020 TikTok Awards.“This Hecate is the most complete and okay audio product for gaming.It's all in these gaming headphones and TWS, it's comfortable, it's RGB, it's cool.The noise canceling feature is also really good to support all games on various platforms," explained Dhiar.Also Read: TWS Fans Must Know!JBL Releases Five New ProductsKOL Karen Thalia and the gaming community were also present and even tried playing the PC game Valorant using GX-type gaming headphones and Cherry MX Keyboard whose brand was also held by Changhong IT.“The GX series gaming headphones are really cool.All of this is really suitable for all gamers friends who want to experience playing games like a pro player.Honestly, when I played it, it was really good, all the sounds in the game gave us a new experience when playing.It's also very comfortable when worn, so our ears don't get tired when playing games for a long time.What's even cool is that Hecate GX is also compatible with various devices," said Karen Thalia.Of the 4 Hecate gaming headphone products introduced, the GX type is lined up to be a flagship product that must be owned by gamers or audio gear enthusiasts.Meanwhile, the flagship TWS product is the GX 07 variant which comes in a yellow color typical of the Bumblebee character in the Transformers film.The Hecate GX series gaming headphones come with an esports style design which of course is equipped with RGB lights that can be adjusted with a variety of very attractive colors.The microphone model with an embedded Omni-directional pattern with a 3.5mm/USB/Type-C connector is also retractable so that audio transfer from input and output can be heard clearly without any obstacles.Weighing 345g, of course, these gaming headphones are comfortable to use for a long time.The GX series also has multiplatform compatibility, from PC, Laptop, Playstation, Mobile, to Switch.Hecate TWS GX 07 was also in the spotlight in the launch of the latest gaming product from Edifier.The device comes with a unique design with RGB lighting effects in a futuristic Cyberpunk style.Read also: Sony launches its newest gaming headset, here are the specifications and pricesIt is also supported by Bluetooth version V5.0 with H + sound effects and low latency of 60ms which provides a smooth gaming experience without any delays.In addition to introducing Hecate and TWS gaming headphones, Edifier will launch various audio products for gaming.The latest audio products from Edifier that are ready to be released in the near future and worth waiting for are the MP230, G4S, GT4S, MG300, MP100, and G1500SE.Interestingly, the G4S and GT4S series will come with a Bluetooth dongle that has never been seen in other brands.Meanwhile, in order to support the Indonesian government's economic program where the Domestic Content Level (TKDN), Besty Yohanna Oberseas Business Department Contry Manager PT Changhong Jiahua IT Indonesia outlined a careful plan for manufacturing the Edifier brand active speaker, which began in early 2021.The company is currently building a 1,000-square-meter Edifier speaker manufacturing factory in Tiga Raksa Tangerang, Banten."With the target of completing initial production in Q1 2023, Changhong IT sees a high and diverse demographic of Indonesia's population, including the audio market for users in public places, offices, F&B, to various outdoor communities planning the initial production of 4 million Edifier speaker units.This factory will only be intended to meet domestic demand,” explained Besty who was present at Hecate Product Reveal.Meanwhile, related to sales, the company targets around US$16 million by the end of this year.The company also plans to add new products to further increase sales in the future.Just so you know, apart from Edifier Changhong IT is also the official brand holder and distributor of GoPro (action camera), Kimtigo (memory, SSD), Midea Robozone (Robot Vacuum Cleaner), Cherry (Keyboard, Mouse gaming + office), Savani (hair styles: curler, straightener, fluffer, dryer)."The sales target for Go Pro is 5-8 million, currently it's 50-60%.The biggest sales or 50% from GoPro," he concluded.Also Read: Running an Illegal Fintech Business, Kemenkop Immediately Revoke Permits for 9 Savings and Loans CooperativesAuthor: Annisa Nurfitriyani Editor: Annisa Nurfitriyani